3 Benefits to Cleaning Your List

Because marketers are often judged by the size of their customer list, many are reluctant to do any significant pruning. Sure, you honor your unsubscribe requests in order to keep your email messages CAN-SPAM compliant. But what about the email addresses that bounce repeatedly? Or the people that haven't opened a message in more than 6 months?

Proximity Marketing recommends reconnecting with your inactive subscribers, and taking action towards a leaner, more engaged list. A simple email and online survey can assess if a customer still wants to receive your newsletter, if they'd prefer to receive different content from you, or if they are no longer the appropriate contact.

So how can you benefit from a campaign like this?

1.	You will have a more responsive list. Removing inactive subscribers and the email addresses that continually bounce will give you a truer, and stronger, response rate.
2.	You will strengthen the customer relationship. Sending a message like this shows that you care about your customers' time and communication preferences, and builds positive brand equity.
3.	You will improve your current and future deliverability. Positive customer interaction = positive email reputation. Being seen as a reputable sender will improve your delivery rates. But high bounce rates, complaints and inactive email addresses will have the opposite effect.

So what do you do next? You contact Proximity Marketing - a full-service email and fax marketing team - and ask how a list cleansing effort can be worked into your 2010 marketing plan.

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Proximity Marketing
2947 Interstate Parkway
Brunswick, Ohio 44212
330.220.6100