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So what do you do to combat preview pane judgment and email clients that block images? Here's a sampling of the rules our email designers live by to achieve preview pane harmony.
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Use Alt Tags. Alt tags are visible text presented to the recipient in place of a blocked image. Beware: some email clients block the Alt tags along with the image. |
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Avoid large header graphics and massive logos. If images are turned-off in the recipients email client, viewers will see the red X. |
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Use this valuable real estate for a compelling headline and a call-to-action. |
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Include a Web version link, so the reader can view the message in all its graphic glory. |
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Don't neglect your mobile viewers. Offer a mobile-friendly version of your email for this rapidly growing audience. |
Great email designers know the quirks and limitations of the platform, yet still deliver stunning and effective creative. That's the beauty of partnering with Proximity Marketing. Our specialized designers are in a constant state of learning – about the latest coding languages, email client restrictions and design best practices. |  |
Free Email Audit
Want some free advice on one of your email campaigns?
Send us your HTML file as an
attachment to DesignSquad@proximitymarketing.com.
Provide us with any information relevant to the campaign, such as the goal of the email and the intended audience.
We'll respond with your customized analysis within 10 business days.
Some of the areas we will evaluate:
- Overall code construction
- Image vs. text balance
- Preview pane elements
- Rendering issues
- Message structure, length and call-to-action
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