The Morning Cup: Served to you by Proximity Marketing


The Morning Cup: Served to you by Proximity Marketing

A click-through is great...
but a lead is even better.

 

Don't sabotage a great email effort by directing customers to a phone number, fax form or generic home page. Let's talk about Landing Pages and Microsites that generate interest, leads and revenue.
 
What are they?
Landing Pages and Microsites are web pages developed for a
specific, and usually temporary, marketing campaign.

 
How are they different?
A Landing Page is a single web page.  No navigation. 
Proximity Marketing landing page example

A Microsite is a more complex mini-website, with navigation to multiple pages of content. 
Proximity Marketing microsite example


How can you use Landing Pages
and Microsites?

Selling more to your readers
At the point of subscribing or renewing, you have an engaged, active customer.  So take advantage of the opportunity.  Offer a subscription to a sister publication, sell your research reports and books, and promote your upcoming events. 

Gathering marketing firepower
Surveys can generate revenue and provide you with killer (in a good way) marketing ammunition.  Up-sell, cross-promote and collect valuable testimonials – all with Proximity Marketing’s professionally designed, dynamic, flexible and reusable surveys that include real-time tabulations.

Filling an event
Whether live or online, coordinating an event is hard work.  So make attendee registration a breeze with Proximity Marketing.  Need the ability to register multiple attendees at once, collect payment information, up-sell sponsorships and send a triggered email to attendees with event details?  Yep, we do that.

Getting more leads
Your advertisers want leads, leads, leads.  Whether it’s from a white paper download or webinar sponsorship, we can develop custom data collection forms that provide more value to advertisers by capturing purchasing information. 

Make your click-throughs pay-off with custom built Landing Pages and Microsites by Proximity Marketing.  Put us to work for you.

Contact us to learn how our design team can improve your email campaigns.

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P.S. Going to the Folio: Show next month?
Get $125 off your conference registration
compliments of Proximity Marketing.
Click here for details  
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Proximity Marketing
2947 Interstate Parkway
Brunswick, Ohio 44212
330.220.6100