Diet HTML: deliciously effective
More commonly known as HTML-Lite, these email messages contain fewer images, but still allow you to control font styles and throw in a splash of color. Plus they're easier to read on mobile devices and in image-blocking inboxes.
So what does Diet HTML look like?
This month's Morning Cup is a perfect example. Click here to see a design comparison of true plain text, Diet HTML and more image heavy HTML.
And when should you diet?
Diet HTML is ideal for follow-up email messages to current customers, such as:
• Transaction/confirmation emails
• Sale/promotion reminders
Use the eye-catching, image intensive HTML for:
• Newsletters
• Initial sale/promotion announcements
• Messages to prospects or cooler sales leads
To make your Diet HTML even more engaging, we also suggest...
...calling or emailing us to find out how ;)
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