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The Upside of 'Unsubscribes'
Proximity Marketing president, Mark Priebe, shares his positive insight on email optouts in the June 24th issue of BtoB's Email Marketer Insight.

Visit Proximity Marketing at the Niche Digital Conference
Chicago, IL • September 20-21

And make sure to attend Proximity’s president, Mark Priebe, for his session on “When Good Email Goes Bad.” 
http://www.nichedigitalconference.com/

89% of retailers cited email as the most mentioned successful marketing tactic overall.
- Forrester Research and Shop.org "Retailing Online 2009: Marketing Report" 2009

If email was a country, its 1.4 billion users would make it the largest in the world. Bigger than China, bigger than the populations of the USA and European Union combined.
- Email Marketing Reports (2009)

Discover better list growth by tweaking and testing your sign-up forms.


Articles

3 Reasons Why Every Company Should Be Sending Enewsletters
Enewsletters do much more than provide content. They strengthen brand loyalty, start customer conversations and generate leads.

5 Things to Avoid Getting Burned By in Your Emarketing Campaigns
Learn how to avoid these 5 common email message mistakes.

Ask Yourself These Questions for Better Email Marketing Results
Use these questions to move your great e-marketing concepts from the whiteboard to the inbox.


Morning Cup Newsletter Archive

3 Benefits to Cleaning Your List: January 2010
Think "quality" not "quantity" when it comes to your subscriber list. 

Tune into Your Customers, and Grow Business: February 2010
Get better results by testing your email frequency and day-to-send.

Get Viral.  The email and social pandemic. : March 2010
Maximize your message reach, and grow your list with the one-two punch of email and social marketing.

Preview Pane: your email appetizer : April 2010
Our email designers share a few of their tips for achieving preview pane harmony.

Arriving In Style: May 2010
Learn how the right Landing Page and Microsite design can generate interest, leads and revenue.

Diet HTML: deliciously effective : August 2010
Learn when, and when not, to put your HTML email messages on a diet.

 

Resource Center Links

Industry News and Articles

Glossary

Email and Fax Laws

 
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The Upside of 'Unsubscribes'
Proximity Marketing president, Mark Priebe, shares his positive insight on email optouts in the June 24th issue of BtoB's Email Marketer Insight.

Join Proximity Marketing at the
Niche Digital Conference
Chicago, IL • September 20-21

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